Local author, Ally Coburn writing in the Daily Brew Coffee Shop.

As an introvert myself, I totally understand the feeling of wanting to stay behind the scenes (or in my case, behind the lens.) As a personal branding photographer, it’s important to make my clients feel comfortable and at ease during their photoshoot.

Getting to know you and your business is my first step in guaranteeing a successful brand photoshoot.

Personal brand photography helps to gain attention for your small business, which is the first step in building brand awareness.

It's important for small business owners to have a detailed discussion with their brand photographer prior to photoshoot day, so they can be confident their visual brand story will truly represent their business.

Small businesses should consider personal brand photography as a strategy to stand out in a crowded marketplace.